Emotive storytelling visualises the ‘invisible’ support of an insurance companyFILM
AG Insurance asked us to develop a creative concept that highlighted the invisible services that they offer to their consumers. And using real employees would be a big plus!
We came up with the idea of showing real AG Insurance employees helping people without attracting attention. Every situation filmed was an everyday and recognizable one with links to the insurance areas covered such as mobility, home, family, health, saving & investing and pensions.
The movie became really popular and the campaign was extended the year after with a new series of clips.