EG Generic vs Original

Bringing the world of EG generic medicines to life


Our brief

Show the difference between EG generic drugs and original branded ones.

Our solution

We came up with the idea creating two animated medicine box characters, an original who is rather snobby and a down-to-earth generic EG one. Then use humorous dialogue to show that there is no real difference between them, no matter what the original thinks. To bring this to life, we mixed 3D animated characters with live action filming of a real pharmacy’s counter so that you can see customers and staff in the background. Great care was taken choosing the right voices so that each medicine box had their own unique and distinctive character.



The 3D medicine boxes were such a success that they went on to star on the company’s website and social media clips. The EG one even became real with a life-size costume character being made.


We can't wait to hear your story.