An unusual mix of images brought to life through animation and humourINFOGRAPHIC
DSM asked us to come up with a concept to inform governments of the potential to use fortified rice in their country to improve the health of their population
We opted for a less common style by using existing images (from the internet) and bringing them to life through animation By doing this we make the movie a bit lighter (as a counterweight to the fairly dry message), we give the story liveliness and we hold the attention of the public longer. The other advantage is that this style appeals to a very broad target group worldwide (one of the objectives of the briefing).
1020 Brussel, Belgium
+32 2 725 05 12