DSM FRK infographic

An unusual mix of images brought to life through animation and humour


Our brief

DSM asked us to come up with a concept to inform governments of the potential to use fortified rice in their country to improve the health of their population

Our solution

We opted for a less common style by using existing images (from the internet) and bringing them to life through animation By doing this we make the movie a bit lighter (as a counterweight to the fairly dry message), we give the story liveliness and we hold the attention of the public longer. The other advantage is that this style appeals to a very broad target group worldwide (one of the objectives of the briefing).




We can't wait to hear your story.