The power of storytelling using filmed images and only a few keywords!FILM
We were asked to produce a HR movie for Janssen Pharmaceutica that visualised as many functions as possible within the company while at the same time keeping the patient at the centre of the story. Not a simple ask!
Use a split screen with one side showing a day in the life of a patient, while on the other side we show a Janssen employee performing a visually similar professional activity throughout their working day. A great example of the power of storytelling, this piece of film says so much with only a few on-screen titles and emotive music.
The film was received so well that Janssen later also launched it as a corporate film.