DSM hidden hunger infographic

Award-winning infographic storytelling featuring filmed images and graphical animation


Our brief

Hidden hunger is a shortage of essential micro-nutrients that affects about 1/3 of the world's population. DSM asked to create an infographic to remind a wide audience - including the private sector, customers and government agencies - of the problem.

Our solution

Unlike the usual infographic using hand-drawn animation, we chose a kitchen table as a metaphor for global food distribution. We then mixed live images of the table and food with graphic animations. In this way we created an original form of infographic using audiovisual footage and animations to tell the story in a surprising way. To ensure a high-quality look and feel we did all the filming ourselves.



This film won an award at the Cannes Corporate Video Festival. Something we are very proud of!


We can't wait to hear your story.